How do you talk about something before it has a name?

Imaginary Services is a design and experience company

that uses the practices of art, design, and play

to help thoughtful people find their ideas, sharpen their vision, and make their way in the world.

Together, we engage in investigative creativity.

Who needs Imaginary Services?

Are you looking for a new way to meet your deepest workplace challenges?

Explore The Basics of Role-Playing Games

and their possible applications.

Would you like a night off from your job, 

away from your screen,

outside your box?

Come to our

Game Night Chicago

and discover something new.

Are you between the ages of 8-14,

with a love of Minecraft

and working parents?

Put down the iPad and come play

The Imaginary Game.

Are you a small businessperson

in need of a website

that actually works for you?

Are you someone looking for a one-of-a-kind experience?

Give us a hard problem.

I'm John Dalton. I'm a designer.

I'm most passionate about

startup strategy, innovation, and implementation


innovative business concepts and systems

(businesspeople with drive and vision)


(curators, scientists)

one-of-a-kind experiences


I work independently or as part of a dynamic collaborative team.

Some of my work can be found at

When venturing into the unknown it's best to have a native guide.

Looking forward to helping you get there.