Ideas that are truly new carry with them a certain degree of discomfort.
Will this new thing work? Dare we be the first to try this? What will happen?
That risk–that creative leap–doesn't have to be taken blindly.
The process of creativity can be engaged in with the intent to collect data, much like a scientist runs an experiment. It's a skill, a talent, and a craft. It has methods, many of which are well understood.
And, engaging in investigative creativity in a meaningful way is immeasurably valuable.
When venturing into the unknown, it's best to have a native guide.
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